DIESEL - DENIM DIVISION (Suspension)
PRESS RELEASE
The Antitrust Authority has forbidden Diesel Jeans from using a poster
The Italian Antitrust Authority has decided to require that the Diesel Denim Division suspend use of its poster which publishes jeans "workwear pants" which shows a young man sawing off the arm of a shop mannequin, with beside him a basket in which there are other pieces of a mannequin.
The Authority considers that the message in question - because of the way it was being presented to the public was addressed to people of all age groups - could constitute an example of advertising that could prove emotionally disturbing and thus threaten the psychological health of children and young adults, as in Art. 6 of the Legislative Decree No. 74/92. In the Authority's opinion there are all the reasons necessary for urgently suspending this advertisement, as specified in Art. 7 paragraph 3 of the same Decree.