The scope of the investigation into Meta was broadened in November to include the new WhatsApp Business Solution Terms. The case, opened last July, examines the possible abuse of a dominant position arising from the company’s integration of the Meta AI service into WhatsApp, where it is given greater prominence than competing services.

The Italian Competition Authority has imposed interim measures on Meta Platforms Inc., Meta Platforms Ireland Limited, WhatsApp Ireland Limited and Facebook Italy S.r.l. (hereinafter “Meta”). The investigation was launched in July 2025 over the possible abuse of a dominant position in breach of article 102 TFEU because of the company’s integration of the Meta AI service into WhatsApp, where it is given greater prominence than competing services. On 25 November 2025, the Authority broadened the scope of the investigation and also opened a procedure for the adoption of interim measures with respect to the new WhatsApp Business Solution Terms. These terms, which were introduced on 15 October and are set to become fully effective by 15 January 2026, completely exclude Meta AI’s competitors from the WhatsApp platform in the AI Chatbot services market.

Upon completing the procedure for the adoption of interim measures pursuant to article 14-bis of Law 287/1990, and having heard the parties following the review of their written briefs, the Authority found that the conditions for adopting interim measures were met with respect to the effects of the conduct in Italy. According to the Authority, Meta’s conduct appears to constitute an abuse, since it may limit production, market access or technical developments in the AI Chatbot services market, to the detriment of consumers. Moreover, while the investigation is ongoing, Meta’s conduct may cause serious and irreparable harm to competition in the affected market, undermining contestability. Therefore, the Authority has ordered Meta to immediately suspend the WhatsApp Business Solution Terms in order to preserve access to the WhatsApp platform for Meta AI’s competitors. The Italian Authority is coordinating with the European Commission to ensure that Meta’s conduct is addressed in the most effective manner.

Rome, 24 December 2025

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The company, which holds a dominant position in the market for domestic and European passenger air transport services to and from Italy, implemented an abusive strategy to hinder travel agencies relying on Ryanair flights as an input for tourism services

The Italian Competition Authority has imposed a 255.761.692 euro fine on Ryanair DAC, jointly and severally with its parent company Ryanair Holdings plc, for abuse of a dominant position, which began in April 2023 and continued at least until April 2025. Ryanair holds a dominant position in the upstream market for scheduled passenger air transport services to and from Italy, covering both domestic and European routes, as an input for online (OTAs) and traditional travel agencies. Ryanair’s dominant position stems not only from its sizeable and rapidly growing market shares (38-40% of passengers carried across all routes to and from Italy), but also from a number of other factors. Taken together, these elements give Ryanair significant market power, allowing it to act largely independently of competitors and consumers, as reflected in the clear gap between its performance and that of its main competitors.

Following a complex investigation, the Authority found that Ryanair put in place an elaborate strategy affecting the ability of online and traditional travel agencies to purchase Ryanair flights on ryanair.com. In particular, the company’s strategy blocked, hindered or made such purchases more difficult and/or economically or technically burdensome when combined with flights operated by other carriers and/or other tourism and insurance services.

The investigation revealed that, at the end of 2022, Ryanair began to explore ways to hinder travel agencies. From mid-April 2023, these plans were implemented through measures that intensified over time. At first, Ryanair rolled out facial recognition procedures on its website aimed at users who purchased their ticket through a travel agency. Then, at the end of 2023, when the Authority’s investigation was underway, Ryanair totally or intermittently blocked booking attempts by travel agencies on its website (for example, by blocking payment methods and mass-deleting accounts linked to OTA bookings). In a third phase of its strategy, in early 2024, Ryanair imposed partnership agreements on OTAs and, subsequently, Travel Agent Direct accounts on traditional agencies, containing terms that restricted agencies from offering Ryanair flights in combination with other services. To “persuade” agencies to partner up, Ryanair periodically blocked bookings and launched an aggressive communication campaign against non-signatory OTAs, labelling them “pirate OTAs”. In April 2025, Ryanair made its full white-label iFrame solution available to OTAs. This enabled the integration of IT applications (so-called APIs) which, if properly implemented, make it possible to restore effective competition in the downstream market for tourism services.

Therefore, the Authority concluded that, at least until the integration of APIs, Ryanair’s conduct could and did in fact hinder travel agencies’ sales and affect OTAs’ ability to attract internet traffic. The company’s conduct ultimately prevented agencies from purchasing Ryanair flights in combination with flights operated by other carriers and/or additional tourism services. This weakened competition from agencies, both directly and indirectly, and in turn reduced the quality and range of tourism services available to consumers.

Rome, 23 December 2025

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The Authority found the App Tracking Transparency (“ATT”) policy to restrict competition. The policy lays down the privacy rules imposed by the company on third-party developers of apps offered on the App Store.

The Italian Competition Authority has imposed a 98,635,416.67 euro fine on Apple Inc., Apple Distribution International Ltd and Apple Italia S.r.l. (hereinafter “Apple”) for abuse of a dominant position. Apple breached article 102 of the TFEU in the market for the supply to developers of platforms for the online distribution of apps to iOS users. In this market, Apple holds a super-dominant position through its App Store.

The Authority conducted a complex investigation in coordination with the European Commission, other national competition authorities and the Italian Data Protection Authority. The Authority’s findings confirmed the restrictive nature – from a competition-law perspective – of the App Tracking Transparency (“ATT”) policy, i.e. the privacy rules imposed by Apple for iOS devices, as of April 2021, on third-party developers of apps distributed through the App Store. In particular, third-party app developers are required to obtain specific consent for the collection and linking of data for advertising purposes through Apple’s ATT prompt. However, such prompt does not meet privacy legislation requirements, forcing developers to double the consent request for the same purpose.

The Authority established that the terms of the ATT policy are imposed unilaterally and harm the interests of Apple’s commercial partners. The terms were also found to be disproportionate to the achievement of the company’s stated data protection objectives. Since user data are a key input for personalised online advertising, the double consent request that inevitably arises from the ATT policy, as implemented, restricts the collection, linking and use of such data. As a result, such double consent requirement is harmful to developers, whose business model relies on the sale of advertising space, as well as to advertisers and advertising intermediation platforms.

The double consent request renders the ATT policy disproportionate, since Apple should have ensured the same level of privacy protection for users by allowing developers to obtain consent to profiling in a single step.

Rome, 22 December 2025

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The Authority has closed its investigations into Stellantis Europe S.p.A., Tesla Italy s.r.l., BYD Industria Italia s.r.l. and Volkswagen Group Italia S.p.A.

The Italian Competition Authority has closed with commitments four investigations into Stellantis Europe S.p.A., Tesla Italy s.r.l., BYD Industria Italia s.r.l. and Volkswagen Group Italia S.p.A. The investigations centred on the adequacy and transparency of the information advertised to consumers regarding EV driving range, battery capacity degradation and limitations on standard battery warranties.

In particular, as a result of the commitments made binding by the Authority, the companies will review and redesign their websites to present clear and comprehensive information, in a single dedicated section, on the real-word driving range of electric vehicles, the factors impacting such range, battery capacity degradation, as well as on the terms/limitations applied to standard battery warranties. Consumers will therefore have immediate access to information regarding the main features of electric vehicles.

Under the commitments, the companies will also introduce an EV range simulator. By factoring in the key variables – including different usage modes – affecting driving range, this tool will allow consumers to compare vehicles available on the market within the same segment and make better-informed choices. The tool will also provide an approximate indication of the main factors influencing the real-world driving range of EVs and battery capacity degradation over time. Lastly, the websites will display clear and detailed information on battery State of Health levels for standard warranty purposes and on the terms/limitations applied to such warranties.

The companies are required to implement all commitments within 120 days. Moreover, Stellantis, BYD and Volkswagen will ensure improved battery efficiency levels for the electric vehicles they market by raising the battery State of Health threshold under the standard warranty, to the benefit of consumers.

Rome, 19 December 2025

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Citizen and Swatch, two leading watch manufacturers, may be using commercial strategies that limit price competition among their retailers through a vertical agreement restrictive of competition

The Italian Competition Authority has launched an investigation into Citizen Watch Italy S.p.A. and its Japanese parent company, Citizen Watch Co. Ltd., and another investigation into The Swatch Group (Italia) S.p.A. and its Swiss parent company, The Swatch Group Ltd. The investigations centre on a possible infringement of Article 101 of the Treaty on the Functioning of the European Union (TFEU), consisting in the fixing of retail prices displayed online by the groups’ authorised distributors (jewellers and watch retailers).

Citizen, a leading manufacturer and distributor of several watch brands – among which, in addition to Citizen, also Bulova, Vagary, Fréderique Constantine and Alpina – may be instructing its selective distribution network to follow imposed retail prices. At the same time, Citizen seems to be monitoring their pricing practices and adopting retaliatory commercial measures against distributors offering discounts and prices that differ from those indicated.

Swatch, another major producer and marketer of several watch brands – among which, in addition to Swatch, Tissot, Mido and Hamilton – also seems to impose retail prices and monitor its selective distribution network, adopting retaliatory commercial measures against distributors that fail to comply.

According to the Authority, the resale price-fixing system implemented by the two groups may constitute a hardcore restriction under Article 4(a) of Commission Regulation (EU) No. 720/2022, as well as a violation of Article 101 TFEU.

Inspections at the premises of Citizen Watch Italy S.p.A. and The Swatch Group (Italia) S.p.A. were carried out on Wednesday 3 December by the Authority’s officials, assisted by the Special Antitrust Unit of the Italian Financial Police (Guardia di Finanza).

Rome, 9 December 2025

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The companies contacted consumers with offers to activate energy and phone service contracts and provided misleading information regarding the caller’s identity, the reason for the call and the financial benefits of the proposed offers.

The Italian Competition Authority has imposed over 500,000 euro in fines on call centre companies promoting energy contracts (Titanium S.r.l. and Fire S.r.l.; J.Wolf Consulting S.r.l.) and contracts in the telecommunications sector (Nova Group S.r.l. and Communicate S.r.l.; Entiende S.r.l.). Specifically, the Authority imposed a fine of 160,000 euro jointly on Titanium S.r.l. and Fire S.r.l., 120,000 euro on J.Wolf Consulting S.r.l., 80,000 euro on Nova Group S.r.l. and 40,000 euro on Communicate S.r.l., 120,000 euro on Entiende S.r.l.

The Authority established that these companies contacted consumers with offers to activate energy and phone service contracts, based on misleading information regarding the caller’s identity, the reason for the call and the financial benefits of the proposed offers. In practice, the companies employed a variety of telemarketing methods, all involving the transmission of unclear, incomplete and misleading information.

In the energy sector, call-centre operators were found to pose as staff of regulatory and supervisory Authorities or of a “utilities billing support centre”, and to inform consumers of supposed regulatory price increases or alleged irregularities (duplicate activation of supplies on a single account or switching-related problems), with the aim to persuade consumers to sign a new supply agreement. In the telecommunications sector, call-centre operators claimed to be working for the technical or administrative department of the consumer’s current provider and falsely reported imminent service disruptions, or the expiry of the tariff plan under the existing contract and price increases from the user’s current provider. They also claimed that these events could be avoided by activating a new offer with a different operator at particularly favourable contract terms, which later proved to be false.

This conduct was therefore found to affect consumers’ freedom to make an informed decision when selecting a provider, as it impaired their ability to assess the benefits of available offers through the provision of false information, in breach of Articles 20, 21 and 22 of the Consumer Code.

The Authority reminds consumers that the website www.difenditicosi.it provides useful information regarding their rights and the tools to protect themselves from persistent and aggressive call-centre practices.

Rome, 9 December 2025

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Measures benefiting consumers following shortcomings in the regularity of local public transport (both surface and metro services). Company to hire additional staff and improve user information channels.

The Italian Competition Authority has accepted commitments from ATAC S.p.A., closing its investigation opened in February 2025 into a breach of Section 20 of the Consumer Code. The case was opened after the Authority raised concerns that, between 2021 and 2023, the company had systematically failed to meet its frequency and quality targets for surface and metro local public transport services in Rome, without taking steps to address shortcomings in service regularity or granting users any fare adjustment or compensation for the disruptions suffered. 

All consumers who held an annual pass valid for at least one day in 2024 will receive refunds worth more than €3 million in total. Specifically, each annual Metrebus card holder will be entitled to a €5 refund, increased by an additional €5 for those who also had an active pass for at least one other year between 2021 and 2023. Through its app, ATAC will also launch an innovative compensation scheme – unique within the local public transport sector – allowing annual Metrebus card holders to receive compensation if the service they plan to board is delayed by more than 15 minutes. Each delay will result in a €0.50 refund, credited to a digital wallet in the ATAC app, which users can spend on travel tickets for themselves or for others.

The company has also agreed to hire new staff and train part of its current workforce to serve as station agents in metro stations, with an annual investment of €2.6 million. ATAC will improve the information available to users by making the services already featured on its official website – such as the route planner and the booking service for mobility-assistance equipment – more visible. Lastly, the company will adopt a compliance programme to monitor and prevent conduct that may harm consumer rights.

Rome, 3 December 2025

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The company, active in the promotion and resale of maritime transport tickets in the Mediterranean, failed to provide important and timely information regarding its role as an “intermediary” and the specific features of its services

The Italian Competition Authority has closed its investigation opened in April 2025 into Prenotazioni24 s.r.l., imposing a 500,000 euro fine on the company for engaging in unfair commercial practices.

The Authority found that the company uses websites whose names and graphic layout closely resemble those of the main ferry companies for which Prenotazioni24 acts as a reseller. It also presents the www.traghetti.it website as a comparison platform and does not adequately disclose – at the first point of contact – its direct connection with the company. As a result, ticket purchases are subject to specific sales conditions, including the application of service fees. Lastly, Prenotazioni24 fails to provide clear information regarding the overall presentation of prices and offers on the www.traghettilines.it website.

Presenting misleading information and/or omitting important and timely information regarding the identity of the service provider and the total cost of travel tickets constitute an unfair commercial practice in breach of Articles 20, 21 and 22 of the Consumer Code.

Rome, 1 December 2025

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The company, which sells parapharmaceuticals and over-the-counter medicines online through the farmae.it and amicafarmacia.com websites, published misleading claims about product availability and delivery times, made partial or late deliveries, and delayed refunds following withdrawals or order cancellations

The Italian Competition Authority has imposed a 2 million euro fine on Talea Group S.p.A., active in the online sale of parapharmaceuticals and over-the-counter medicines. At least since November 2023, the company has engaged in an unfair commercial practice in breach of the Consumer Code, consisting in the publication of misleading claims regarding the availability and delivery times of its online products.

The Authority’s investigation also found that Talea Group made partial or late deliveries, delayed refunds following withdrawals or unilateral order cancellations, and failed to offer adequate after-sales customer support.

While noting some positive steps taken by the company during the investigation, the Authority has required Talea Group S.p.A. to inform it of the measures put in place to bring these practices to an end within sixty days of being notified the decision.

Rome, 1 December 2025

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