PRESS RELEASE

TV RIGHTS: ANTITRUST AUTHORITY TO SOCCER LEAGUE - PRIVATE NEGOTIATIONS FOR THE TV DAHLIA PACKAGE VALID FOR 2010-2011 GAMES ONLY

Inquiry launched into unfair practices by the company in liquidation: consumers given insufficient refund information for unused portion of the package. Telecom and Soccer League solicited for evidence of any consumer protection measures that may have been taken.

Soccer League stopped short with clarification of how the private negotiations for reassigning Dahlia's former TV rights represent an extraordinary exception that is only applicable to the current championship. Dahlia itself under investigation for unfair commercial practices against its subscribers by failing to provide access to the games and withholding basic information about their rights. The Antitrust Authority has engaged two distinct initiatives in regards to the issuer in liquidation.

In specific, the Antitrust Authority officially reminded the Soccer League that the private negotiations being used to re-assign the rights in such a short time frame can only be considered justifiable for the season in course. The 2011-2012 Championship, alternatively, shows insufficient urgency or necessity to justify any failure to assign broadcasting rights using the competitive procedures foreseen by relevant guidelines.

For Dahlia TV subscribers, on the other hand, the Antitrust Authority initiated an unfair commercial practice proceeding to determine whether the issuer provided adequate information about the interruption of the game broadcasts and whether any initiatives were undertaken to protect the rights of 'package' purchasers and block further purchases through the sales network.

As part of the investigation, the Antitrust Authority solicited the Soccer League and Telecom for information about any measures that may have been taken to prevent interruption of the broadcasts and provide information to final users.

Rome, 03 March 2011