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AS Roma: Antitrust gives go-ahead for Unicredit/DiBenedetto acquisition


PRESS RELEASE


PRESS RELEASE

ASROMA: ANTITRUST GIVES GO-AHEAD FOR UNICREDIT/DIBENEDETTO ACQUISITION

The Antitrust Authority has given the go-ahead for the acquisition of A.S. Roma by the Neep Roma Holding vehicle corporation, which is owned by DiBenedetto As Roma and Unicredit (with respective capital shares of 60 and 40%). The operation also concerns the changeover to the new Brand Management corporation (team merchandising, sponsorships management and publicity) and Asr Real Estate (manager of the Trigoria training complex).

According to the Antitrust Authority, which met today, the operation does not constitute the creation or reinforcement of a dominant position that would eliminate or diminish competition in any meaningful or lasting way. The Antitrust evaluation focused on the market domain of the acquired companies, which work with all aspects of soccer team management - ticket sales, season tickets, sponsorships, TV rights, sales/purchase of players and merchandising. Since neither the Unicredit group nor DiBenedetto are involved in these markets, the operation does not have any competition-restricting consequences.

 

Rome, 24 May 2011