PRESS RELEASE

PRODUCTS FOR CHILDREN - CONDITIONAL GREEN LIGHT TO THE MERGER BETWEEN GIOCHI PREZIOSI AND BIMBO STORE

Conditional green light by the Antitrust Authority to the merger process consisting of the acquisition of the sole control of Bimbo Store S.p.A. by Giochi Preziosi S.p.A. The transaction also includes the subsequent establishment, by Giochi Preziosi S.p.A. (over which Mr Enrico Preziosi will hold exclusive control) and Artsana S.p.A., of a Newco which will be granted retail activities of Giochi Preziosi, Bimbo Store and Prénatal.

The Antitrust Authority decided that integration between these retail activities can be authorized in the context of measures that can overcome problems arising from competition in 16 geographical areas in the market for the distribution of the whole range of products for pregnant women, new-borns and children in general (so-called baby store). The measures imposed are meant to bring about the transfer of control of several shops that are managed by the parties in these geographical areas. In particular the measures envisage that, within a determined period, the parties must surrender control of these sales outlets to an independent party and who can be an actual or potential competitor in the market.

Rome, 15 July 2015