Italian Competition Authority: the campaign “#convienesaperlo (anche a scuola)” 2.0 came to an end. It involved over 1,000 participants in the competition, reaching more than 8 million people


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Chairman Roberto Rustichelli awarded the winning students in the online quiz game organised by the Authority in cooperation with

The #convienesaperlo (anche a scuola) 2.0 communication campaign, organised by the Italian Competition Authority in cooperation with and which follows the two previous ones that ended in 2021 and 2023, has now come to an end with the award ceremony for the winning students.

The meeting took place in Rome at the Auditorium Parco della Musica, in the presence of the Chairman of the Antitrust Authority, Roberto Rustichelli. A total of almost 300 young people took part in an interactive game on the topics studied in order to participate in the competition. The event was hosted by the director of, Daniele Grassucci.

“The Competition Authority continues to pay special attention to young people, our future consumers and already often active participants in the choice of products to buy” said Chairman Rustichelli. “The Authority believes in education and in the Italian school system, and this is the third year that it has chosen to talk to young people, also in the form of a game, so that they can learn about consumer rights and how to enforce them. Moreover, young people can play a valuable role in transferring such information to family and friends. And that is what we hope for”.


The core of the campaign was a competition reserved for middle school and high school students who competed against each other and composed a peer ranking. More than 1,400 young people registered for the online quiz game and over 1,000 participated, coming from 736 municipalities all over Italy. From 15 December 2023 until 15 March 2024, by logging on to, students were able to play and, meanwhile, learn about the role of the Competition Authority, consumer rights and the tools for defending themselves against unfair, aggressive or misleading commercial practices.

The top finishers in each of the two rankings won an iPhone 15 128gb and their schools a €1,500 voucher for technology purchases; the schools of the second-ranked received a €1,000 voucher and the schools of the third runners-up received a €500 voucher.


The #convienesaperlo (anche a scuola) 2.0 campaign had a great response on social media. Over 2.6 million users were reached on Instagram and the videos launched on TikTok had over 3 million views. In total, more than 8 million people were reached by the communication campaign.

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Rome, 24 May 2024