DJI, a world leader in the production of civil drones, and Nital S.p.A., its importer in Italy, are thought to have imposed resale prices, cautioning resellers who failed to comply

The Italian Competition Authority has launched an investigation into DJI Europe B.V. and Nital S.p.A. over a suspected vertical agreement in breach of Article 101 of the Treaty on the Functioning of the European Union (TFEU).

The two companies are thought to have fixed the resale prices of DJI’s enterprise drones in Italy vis-à-vis resellers of such products (resale price maintenance, “RPM”). The companies under investigation are DJI, a world leader in the production of civil drones (specifically enterprise drones), and Nital, the company’s importer in Italy.

Complaints received by the Authority suggest that DJI and Nital monitor discrepancies between the prices charged by resellers and those published on Nital’s website (www.hobbyhobby.it). They then reportedly caution resellers who diverge through cease-and-desist letters over the use of DJI’s trademark and other distinctive signs and threats to cut off supplies. In doing so, DJI and Nital appear to impose resale price maintenance across their distribution network, removing any form of competition through discounts and price reductions for customers.

Furthermore, it appears that, in order to ensure the implementation of the RPM system in Italy, the parties also seek to restrict resellers’ purchases abroad (parallel imports), thereby preventing them from offering discounts based on lower prices charged by foreign suppliers. In the Authority’s view, the RPM system in question may amount to a hardcore restriction under Article 4(a) of Commission Regulation (EU) No. 720/2022.

Inspections at the premises of Nital S.p.A. and several resellers of DJI enterprise drones were carried out on 23 October by the Authority’s officials, assisted by the Special Antitrust Unit of the Italian Financial Police (Guardia di Finanza).

Rome, 29 October 2025

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