The company spread misleading and incomplete advertising messages to promote the online sale of alcoholic beverages at promotional prices

The Italian Competition Authority has imposed a 150,000 euro fine on Tannico s.r.l. for an unfair commercial practice. Through its website www.tannico.it and the Tannico app, the company advertised alcoholic beverages using misleading and incomplete price reduction claims.

In particular, Tannico s.r.l. promoted many products as being “on sale”, while the prices labelled as “promotional” were actually higher than or equal to the lowest price applied in the previous 30 days, in violation of consumer protection rules on the accuracy of information about the true economic benefit of promotions. In mid-July 2025, during the investigation, the company changed its website and app, thereby bringing the infringement to an end.

Rome, 17 November 2025

Text of the decision