The company sold clothing items that were never made available in Maison Coveri boutiques or other non-outlet stores, misrepresenting prices and discounts

The Italian Competition Authority has imposed a 300,000 euro fine on Man Project S.r.l. for an unfair commercial practice related to the sale of clothing under the Coveri Tailor brand. Upon their arrival in Italy, these products already bore a price tag featuring multiple amounts, with the higher price “crossed out”, despite being in fact new garments intended solely for outlet stores and never offered for sale in traditional stores and/or in non-outlet Coveri boutiques.

Following an investigation launched as a result of a complaint by the Livorno Customs Office, the Authority found that this sales method amounts to an unfair commercial practice in breach of the Consumer Code, as it misleads consumers about the nature of the products for sale. In fact, the garments in question were not discounted leftover stock from a well-known brand or “unsold” items from previous collections. Moreover, the use of higher, “crossed-out” prices on tags – which were never actually applied and did not reflect real selling prices in regular stores – further misled consumers once inside Man Project’s outlet stores about the discount and the apparent value for money of their purchase.

 Rome, 5 November 2025

Text of the decision