The company sells garments manufactured in Tunisia and exported with a price tag displaying two amounts, with the higher one crossed out. The Authority believes the clothing may have been produced from the outset to be sold at a lower price in outlet stores

Following concerns flagged by the Livorno Customs Office, the Italian Competition Authority launched an investigation into Man Project S.r.l. over an unfair commercial practice. The company sells garments under the Coveri Tailor brand, which arrive in Italy with a price tag featuring two amounts, the higher of which is crossed out.

According to the Authority, the garments are new, made in Tunisia and manufactured for the sole purpose of being sold in outlets, even though they have never been for sale in other stores. They are therefore specifically designed to be sold in outlet stores at a lower price.

This sales approach and price indication could qualify as an unfair commercial practice. It may lead consumers to think that the products are from a well-known brand, sold at a discounted price as surplus stock or unsold items from previous collections.

Moreover, the price tag showing two amounts, with the higher of the two crossed out and not reflecting the actual price – but rather an estimated ‘market value’ of the products – may cause consumers to perceive the purchase as a particularly good deal.

An inspection at the premises of Man Project S.r.l. was carried out yesterday by the Authority’s officials, assisted by the Special Antitrust Unit of the Italian Financial Police (Guardia di Finanza).

Rome, 11 April 2025