PS12804 - The Italian Competition Authority fines Bernabei s.r.l. and Bernabei Liquori s.r.l. a total of €400,000 for unfair commercial practice
PRESS RELEASE
The companies made misleading claims and left out key information about discounts on alcoholic and non-alcoholic drinks through the website www.bernabei.it and the Bernabei app
The Italian Competition Authority has fined Bernabei s.r.l. and Bernabei Liquori s.r.l. a total of 400,000 euro for engaging in an unfair commercial practice. The Authority found that, through the website www.bernabei.it and the Bernabei app, the two companies make misleading claims and leave out key information about price reductions on alcoholic and non-alcoholic drinks advertised as being on sale. In particular, a significant number of items promoted as “special offers” are marketed unfairly. The prices advertised as “discounted” either match or exceed the lowest price applied in the previous 30 days, contrary to consumer protection legislation on the accuracy of price reductions. The Authority also found that the indication of “full” and/or “list” prices (displayed as crossed out on www.bernabei.it and the Bernabei app) is misleading and incomplete; these prices were never applied, or only to a very limited extent, outside promotional periods.
Rome, 20 February 2026